The client is a winter travel desintation, so when it's winter most people like to go somewhere warm. The Bahamas. The challenge was that each ad had to have a separate target. The first one is a Busboard targeted towards singles. The second is a transit shelter targeting thrill seekers. And lastly, it is billboard targeting families. As you can tell the targets are different and this was a great challenge for us (us meaning myself and my partner in crime Erica). Let me know what you think.



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